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FOR THE UNDERDOG

It doesn't cost a dime to be true to you. Forget a fake friend. They could never really be true anyway. 

Join Our Initiative

Created By A Team Of Underdogs

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ALWAYS BE YOURSELF

Be True To Who You Are And Make Sure Your Lifestyle Reflects The Real You

Blog posts

How Did We Get Started

How Did We Get Started

BTRU Entertainment is a brand management company started by two teenage entrepreneurs; Lamon Plowden and Russell Wilson that focuses on positive en...
What Inspires Us The Most

What Inspires Us The Most

BTRU Entertainment is a brand management company started by two teenage entrepreneurs; Lamon Plowden and Russell Wilson that focuses on positive en...
What Does It Mean To BTRUE

What Does It Mean To BTRUE

BTRU Entertainment is a brand management company started by two teenage entrepreneurs; Lamon Plowden and Russell Wilson that focuses on positive en...

For The Rebels

For The Go-Getters

For The Underdogs

For The Musicians

Testimonials

As a musician I rock this brand because it speaks volumes and correlates with my mission.

Chase Heinze

One of the best independent brands with high quality clothing, accessories and apparel.

Dwayne Levi

Every item of clothing I purchase from this company speaks on exactly how I feel everyday.

Braxton Harshaw

Always Be True

Never give up no matter what your mission may be. We design apparel with people like you in mind. Now conquer the world and remember to be true.

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